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1:00-2:00 pm Registration Opens
2:00-2:45 pm Opening Session
Matt Franklin, Director, San Francisco Mayor's Office of Housing
The Honorable Gavin Newsom, Mayor, City and County of San Francisco, California
David Rusk Affordable Housing Consultant, Washington, D.C.
Bernie Tetreault, President, Innovative Housing Institute
2:45-3:45 pm Opening Plenary: Inclusionary Housing Today
For more than 30 years, inclusionary housing has been an effective mechanism for creating and equitably distributing
affordable housing in communities around the country. To kick off the conference, experts from across the country will
showcase the many ways this important housing tool is being used.
Moderator: Judith Bell, President, PolicyLink, Oakland, California
Rafael Cestero, Senior Vice President, Enterprise Community Partners, Inc., New York, New York
Adam Gross, Director, Regional Affordable Housing Initiative, Business and Professional People for the Public Interest,
Chicago, Illinois
Dianne Spaulding, Non-Profit Housing of Northern California, San Francisco, California
4:00-5:30 pm Panel Sessions
Nuts and Bolts of Inclusionary Housing (Part I)
Let's get down to basics: Should your jurisdiction adopt an inclusionary housing ordinance, and if so, how? This two-part
workshop will examine the factors you should consider when deciding whether to adopt an inclusionary housing ordinance
and the questions you must address if you decide to create one. For example: should the program be mandatory or
voluntary? How do you choose the threshold number of units to trigger the ordinance? What should be exempt from the
ordinance? Who should the target market be? How do you ensure long term affordability? Should you have an in-lieu
provision? How do you implement a program? How do you build broad-based support for inclusionary housing?
Moderator: Jacky Morales-Ferrand, Director of Housing and Neighborhood Development, City and County of
Denver, Colorado
Christopher Anderson, Manager, Single Family Housing Programs, Montgomery County, Maryland
Susannah Levine, Senior Policy Analyst, Business and Professional People for the Public Interest, Chicago, Illinois
Steve Sanders, Interim Director, Land Use, Housing and Environment Program, Institute for Local Government, Sacramento,
California
Administration of an Inclusionary Housing Ordinance
You got an inclusionary housing ordinance on the books! Congratulations. Now the rest of the work begins. Administering
inclusionary housing can be complex and time- consuming. Learn from experienced administrators about what to anticipate,
pitfalls to avoid, and partnerships that can make it easier.
Moderator: Rick Jacobus, Partner, Burlington Associates in Community Development, Oakland, California
Bonne Gaebler, Housing Administrator, City of Petaluma, California
John Payne, Acting Deputy Director, Department of Housing and Community Development, Fairfax County, Virginia
Annabel Yurutucu, Housing Officer, City of Sunnyvale, California
Affordable to Whom? Target Market and Price Points
How much good has an inclusionary housing ordinance done if most of the local workforce can't afford the units it
generates? Determining whom an inclusionary housing ordinance will serve can be as complicated as it is critical. How do
you decide who to house? How do you serve your target market while ensuring that developers are not unfairly penalized?
How do you settle on an income mix that will create and sustain strong, successful communities? Learn how experts from
around the country have addressed these difficult questions.
Moderator: Bernie Tetreault, President, Innovative Housing Institute, Baltimore, Maryland
Valerie Feldman, Attorney Legal Services of Northern California
Art Rodgers, Senior Housing Planner, Washington, DC Office of Planning
David Rusk, Affordable Housing Consultant, Washington, DC
Integrating Inclusionary Housing in Smart Growth and New Urbanism Projects
Affordable housing is a key tenet of smart growth and new urbanism. But with the exception of HOPE VI projects that
require both new urbanism design and affordability, there are few examples of new urbanism that include affordable
housing. The reason for this is a lack of inclusionary housing policies to require affordability at the front end or inadequate
policies to maintain affordability. This session will focus on why and how inclusionary housing ordinances should apply to
new urbanism development and all smart growth initiatives, providing examples of how it can be done.
Moderator: Jaimie Ross, Affordable Housing Director, 1000 Friends of Florida, Tallahassee, Florida
Shelley Poticha, President and Chief Executive Officer, Reconnecting america, Oakland, California
Doug Porter, President, Growth Management Institute, Bethesda, Maryland
6:00-7:00 pm Welcome Reception Metropolitan Ballroom
7:45 am Registration Opens
8:00-9:00 am Breakfast/Informal Discussion Groups
9:00-10:00 am Plenary Session: The California Experience
The state of California has been a laboratory of inclusionary housing innovation and experimentation. More than 100
jurisdictions have adopted inclusionary housing ordinances in diverse market contexts and some programs have been in
place for many years. During this plenary session, hear about the significant role that inclusionary housing has played in
promoting housing affordability, creating and maintaining vibrant neighborhoods, reducing traffic gridlock, and
strengthening families and communities. Also, learn about problems programs have encountered and the steps that have
been taken to address legal and implementation challenges.
Moderator: Kalima Rose, Senior Director, PolicyLink, Oakland, California
Nico Calavita, Professor, Graduate Program in City Planning, San Diego State University, San Diego, California
Fran Wagstaff, President, Mid-Peninsula Housing, Foster City, California
Rob Wiener, Executive Director, California Coalition for Rural Housing, Sacramento, California
10:15-11:45 am Panel Sessions
Nuts and Bolts of Inclusionary Housing (Part II)
Here's Part II of the workshop that takes you through the nuts and bolts of crafting and implementing an inclusionary
housing ordinance, with the benefit of experts from around the nation...
Moderator: Jacky Morales-Ferrand, Director of Housing and Neighborhood Development, City and County of Denver,
Colorado
Christopher Anderson, Manager, Single Family Housing Programs, Montgomery County Department of Housing
and Community Affairs, Rockville, Maryland
Susannah Levine, Senior Policy Analyst, Business and Professional People for the Public Interest, Chicago, Illinois
Steve Sanders, Interim Director, Land Use, Housing and Environment Program, Institute for Local Government,
Sacramento, California
Inclusionary Housing in the Urban Context
Cities and other urbanized areas can present special challenges for inclusionary housing programs. How can you integrate
affordability into major redevelopment plans? How can lower-income residents pay monthly and special assessments for
condominium units? How do you create affordable units in high-cost high-rise construction projects, especially where cost
offsets like density bonuses may not be a viable option? Does inclusionary housing require a different approach in weaker
housing markets? Where there's a will, there's a way. Hear how San Francisco, Baltimore and New York City have adopted
winning strategies to address these thorny issues.
Moderator: Rafael Cestero, Senior Vice President, Enterprise Community Partners, Inc., New York, New York
Bibi Hidalgo, Housing Director, Citizens Planning & Housing Association, Baltimore, Maryland
Doug Shoemaker, Deputy Director, Mayor's Office of Housing, City and County of San Francisco, California
Affordable Housing Research Trends
Inclusionary housing programs seek to create stable mixed-income neighborhoods. But research suggests that it is very
difficult to create such neighborhoods. What does research tell us about local, state and federal efforts to support mixedincome
communities and maintain affordability for the long-term? Two of the nation's foremost housing researchers will
discuss the impact of zoning and other regulations on the cost of housing and the racial composition of neighborhoods, and
the impact of and benefits for families of programs and policies aimed at creating mixed-income communities.
Moderator: Erika Poethig, Program Officer, MacArthur Foundation, Chicago, Illinois
John Quigley, Professor, Department of Economics, University of California, Berkeley, California
Margery Turner, Director, Center on Metropolitan Housing and Communities, The Urban Institute, Washington, DC
Inclusionary Housing Design and Production
Developers are often reluctant to include affordable housing in market rate developments because they aren't comfortable
producing a product that is outside their usual design and production parameters. This session will provide examples of how
affordable housing can be designed to fit aesthetically within market-rate developments and identify pitfalls to avoid.
Moderator: John Payne, Acting Deputy Director, Department of Housing and Community Development,
Fairfax County, Virginia
Peter MacKenzie, Partner, David Baker + Partners Architects, San Francisco, California
Terry Eakin, Chairman, EYA, LLC, Bethesda, Maryland
Michael Pyatok, Principal, Pyatok Architects, Oakland, California; Professor of Architecture, University of Washington,
Seattle, Washington
12:00-1:30 pm Keynote Luncheon
Expanding Prosperity and Opportunity through Housing Advocacy
Housing is much more than a roof over one's head‹when located in a quality neighborhood with good schools, accessible
transit, and living-wage jobs, it can be a lifeline to opportunity. This keynote address will highlight efforts underway across
the nation to better link the production of affordable housing to building strong and equitable neighborhoods, cities, and
regions.
Keynote Speaker: Angela Glover Blackwell, Founder and Chief Executive Officer, PolicyLink, Oakland, California
1:45-3:15 pm Panel Sessions
Getting Started: The Inclusionary Housing Campaign
Getting an inclusionary housing policy adopted requires the commitment of a diverse set of community actors. This workshop
will feature several cities that are waging or have recently won comprehensive, multi-faceted inclusionary housing
campaigns. Learn about effective strategies for education and outreach and how to build a campaign that will generate "buy
in" among the broadest set of stakeholders.
Moderator: Adam Gross, Director, Regional Affordable Housing Initiative, Business and Professional People for the Public
Interest, Chicago, Illinois
Amanda Brown-Stevens, Field Director, Greenbelt Alliance, San Francisco, California
Cheryl Cort, Policy Director, Coalition for Smarter Growth, Washington, DC
Bibi Hidalgo, Housing Director, Citizens Planning & Housing Association, Baltimore, Maryland
Regional and State Approaches
Inclusionary housing is an invaluable local policy. But it can be even more powerful if it is part of a broader state or
regional effort to address affordable housing needs. California, Florida, New Jersey, and Illinois have taken steps to push all
local jurisdictions to address regional housing needs. There are also interesting region-wide efforts to address affordable
housing needs. Come hear from policy experts and practitioners about the importance of regional and state efforts that can
maximize the impact of inclusionary housing programs.
Moderator: Nicholas Brunick, Attorney, Applegate & Thorne-Thomsen, P.C., Chicago, Illinois
Geeta Rao, Policy Director, Non-Profit Housing Association of Northern California, San Francisco, California
Jaimie Ross, Affordable Housing Director, 1000 Friends of Florida, Tallahassee, Florida
Kevin Walsh, Associate Director, Fair Share Housing Center, Cherry Hill, New Jersey
Finding the Money for Deeper Affordability
Financing affordable housing is always a challenge. Financing projects that serve lower-income households is even trickier.
See how a private developer and a not-for-profit organization pulled it off together, using tax-exempt bonds, low-income
housing tax credits and "soft second" sources of financing. Topics to be discussed will be ownership structure, types of units,
acquisition phase and permanent phase financing, private placement versus credit enhancement for bonds, gap financing,
cash flow rental assistance, and the economic and public purpose benefits to governmental and not-for-profit agencies.
Moderator: Margo BeVier Stern, Esq., Partner, Ballard Spahr Andrews & Ingersoll, LLP, Washington, DC
David Jefferson, Executive Director, Rockville Housing Enterprises, Rockville, Maryland
Beth Mullen, Office Managing Principal, Reznick Group, P.C., Sacramento, California
Balancing Affordability and Wealth Creation
Inclusionary housing ordinances can produce vital community assets and valuable personal assets. Should the programs seek
to preserve these community assets, or allow residents of the affordable units to reap the full rewards of homeownership?
This session will examine various techniques for balancing these two important goals, including resale provisions that utilize
shared appreciation formulas and community land trusts.
Moderator: Carla Robinson, Research Director, National Housing Institute, Montclair, New Jersey
John Davis, Visiting Fellow, Lincoln Institute of Land Policy; Partner, Burlington Associates in Community
Development, Burlington, Vermont
Dev Goetschius, Executive Director, Housing Trust of Sonoma County, Petaluma, California
Myrna Melgar, Director of Homeownership Programs, San Francisco Mayor's Office, San Francisco, California
3:30-5:00 pm Panel Sessions
Making it Work for the Developer
"It just doesn't pencil out." The most common complaint regarding inclusionary housing ordinances is that they place too great a burden on developers. But if inclusionary housing doesn't work for developers, it doesn't produce affordable units. That's why nearly all inclusionary housing ordinances offer developers benefits that help offset the cost of providing affordable units. Learn about the variety of tools available for making inclusionary housing work for the developer, such as density bonuses, expedited permitting, fee waivers, and regulatory reform. Hear a developer's perspective on how to make an inclusionary housing ordinance work well. And discover why some for-profit developers are among inclusionary housing's most ardent advocates.
Moderator: Douglas Moritz, President, DOMO Consulting, Washington, DC
Craig Adelman, Vice President for Affordable Housing, AF Evans Development, Inc., Oakland, California
G. Allan Kingston, Principal, Kingston Advisors, Culver City, California
Linda Mandolini, Executive Director, Eden Housing, Hayward, California
Building Effective Coalitions
A wide range of groups has an interest in inclusionary housing, from housing advocates and faith-based groups to large
public- and private-sector employers. But to turn that interest into political support, you need to build an effective coalition.
Learn techniques for bringing together a diverse alliance of interests to win a campaign founded on principled consensus,
and troubleshoot the challenges that inevitably emerge with leaders who have been through -- and succeeded in -- the
process.
Moderator: Dwayne Marsh, Associate Director, PolicyLink, Oakland, California
Rev. Dr. Hoffman Brown III, Pastor, Wayland Baptist Church, Baltimore, Maryland; Vice President, Innovative Housing
Institute, Baltimore, Maryland
Cheryl Cort, Policy Director, Coalition for Smarter Growth, Washington, DC
Tom Walsh, Coordinator, Balanced Development Coalition, Chicago, Illinois
In-Lieu Fees and Alternatives to Providing Affordable Inclusionary Housing
Units On-Site
Inclusionary housing ordinances sometimes provide developers with alternatives to building affordable housing on-site. This
session will review a few of those options, but will focus primarily on the in-lieu fee. We will examine when in-lieu fees are
appropriate and how to calculate and use them. We will also cover whether an in-lieu fee is a "backdoor impact fee" and if
so, how to adopt one that can withstand a legal challenge
.
Moderator: Douglas Porter, President, Growth Management Institute, Chevy Chase, Maryland
Elizabeth Davison, Vice President, Robert Charles Lesser & Co., Bethesda, Maryland
Janet Smith-Heimer, Managing Principal, Bay Area Economics, Emeryville, California
Withstanding Legal Challenge
The last thing you want to do with your inclusionary housing ordinance is slog through defending it in court. But you can
improve your odds by drafting an ordinance that takes into account the most common legal challenges. Come learn how to
protect against takings and equal protection challenges. We will also cover other legal issues such as enabling legislation,
nexus studies, waivers, and fee-in-lieu provisions.
Moderator: Nicholas Brunick, Attorney, Applegate & Thorne-Thomsen, P.C., Chicago, Illinois
William Kennedy, Managing Attorney, Legal Services of Northern California, Sacramento, California
Kevin Walsh, Associate Director, Fair Share Housing Center, Cherry Hill, New Jersey
7:00-8:00 am Breakfast/Informal Discussion Groups
8:00-9:30 am New Research on Inclusionary Housing
Inclusionary housing debates can be contentious and divisive, with advocates on both sides sometimes staking out extreme
positions. Opponents argue that it produces little affordable housing and reduces the supply and drives up prices of marketrate
homes. Supporters, on the other hand, sometimes promise more than they can deliver. As is often the case, the reality is
much more complex. Come hear the latest research findings on the impacts of inclusionary housing and discuss what they
mean for your community.
Moderator: Jeffrey Lubell, Executive Director, Center for Housing Policy, Washington, DC
Nico Calavita, Professor, Graduate Program in City Planning, San Diego State University, San Diego, California
Paul Peninger, Research Director/Co Policy Director, Non-Profit Housing Association of Northern California,
San Francisco, California
David Rusk, Affordable Housing Consultant, Washington, DC
Jenny Schuetz, Research Fellow, Furman Center for Real Estate and Urban Policy, New York University, New York ,
New York
Robert Wiener, Executive Director, California Coalition for Rural Housing, Sacramento, California
Listserv Live: A Caucus Opportunity
Come together with other conference participants to network and strategize about shared concerns. Are you running into a
problem with too many developers opting to pay the fee-in-lieu rather than build the affordable units that inclusionary
housing requires? Are you trying to craft a shared appreciation formula for your policy? Bring these and other questions to
this peer-to-peer exchange of information and experiences. And learn how to continue the conversation on the PolicyLink
Inclusionary Housing Listserv.
9:45-11:15 am Closing Session
Building a Movement for Housing Justice
For too long, affordable housing has been on the sidelines of major policy debates at every level of government. How can we
build greater public support and political will to ensure housing opportunity for all? What will it take to make housing a
national priority? During this closing keynote address, inclusionary housing will be situated in the broader movement for
housing justice in america.
Keynote: Carl Anthony, Senior Fellow, The Ford Foundation
1:00-3:30 pm Mobile Classrooms
Experience firsthand the diversity and effectiveness of inclusionary housing in the San Francisco Bay Area. The Non-Profit
Housing Association of Northern California has arranged tours of inclusionary housing developments, led by local experts.
Prepare to be inspired!
Click here to download the Conference Program. [PDF]
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